When you submit a job application, it’s easy to think you’re being judged only on your qualifications or your CV formatting. But the truth is, employers use a more layered approach when deciding who to interview. If you’ve ever wondered why your application didn’t move forward, understanding the three core factors employers assess can give you a real edge.
I have gone through the hurdles of job and visa search and one thing I won’t just tell my mentees is ‘just apply’. I don’t just tell you to apply for jobs — I teach you how to be irresistible to employers. That starts with understanding how they look at you through three key lenses: Eligibility, Suitability, and Potential.
1. Eligibility – The Non-Negotiable
This is the basic gatekeeper. Do you meet the essential criteria listed in the job description? That includes:
The required qualifications, The specific skills and experience.
If you don’t tick these boxes, you won’t be shortlisted — no matter how charming your cover letter is. This is why I will always emphasise tailoring your application to match each job’s essential requirements and desirable requirements.
2. Suitability – Do You Fit?
Once you’re through the eligibility filter, employers shift their focus to suitability. This is all about who you are, how you work, and how well you’d mesh with their team and values.
Ask yourself:
Does my application reflect the tone and ethos of this organisation? Have I shared relevant motivations and examples that show I “get” their mission? Do I show cultural alignment in how I present my experience?
In our masterclasses, we teach you how to read between the lines of a job description and write applications that resonate, not just qualify.
3. Potential – What Could You Become?
Here’s where many job seekers either shine or sink.
Yes, employers care about what you’ve done. But they’re also looking at your future trajectory:
Can you grow with the company? Have you shown a pattern of development or increasing responsibility? Do you bring ideas, plans, or unique perspectives?
However, this is also the most risky area for an employer. They can’t predict the future — so they rely heavily on past evidence. This is why combining strong achievements with a forward-looking mindset is crucial.
So, What Does This Mean For You?
When I work with clients, especially those seeking visa-sponsored roles or trying to stand out in a competitive UK market, I help them balance all three pillars:
Eligibility gets you noticed. Suitability gets you shortlisted. Potential gets you hired.
If you’re struggling with job applications or unsure where you’re falling short, I am here to guide you.
Need help aligning your application with what employers are really looking for?
Book a Strategy Session or join one of my Visa Sponsorship Masterclasses today.
